Understanding What “Going Viral” Means

“Going viral isn’t random, magic, or luck. It’s a science.” Jonah Berger Viral What does “going viral” mean? Going viral is an image, video, or link that spreads rapidly through a population by being frequently shared with a number of individuals. Introduction: For decades, the advertising industry was based on an asymmetrical communication model, whereContinue reading “Understanding What “Going Viral” Means”

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